THE CHALLENGE
Upon the addition of two new divisions, Pipe & Hat Music Group underwent a company wide and online rebrand. The company had already established itself in the marketplace, and after 7 years of growth, it was necessary to introduce Pipe & Hat’s new brand to the international music community.
THE SOLUTION
A launch event for media and Winnipeg’s music community was planned, unveiling the new divisions, new artist additions, and the new brand at large. A press campaign was developed surrounding this event and 20 media outlets were invited.
THE IMPACT
The 2-day launch event resulted in two sold-out live performances and extensive media coverage of the company’s growth.